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08
June 2024Project Story4-min read727 words

Integrated Delivery: A Crunchyroll India Case Study

Breaking down the Crunchyroll India project — how integrated design + build teams move from brief to occupancy without coordination loss.

Standard commercial interior timeline for a 4,500 sq.ft office:

Week

Zero: Client Meeting Initial conversation established: -

Space: 4,500 sq.ft on third floor of commercial building Occupancy: 25 employees (mix of dedicated desks and hot-desking) Functions: Open workspace, 2 meeting rooms, small pantry, informal collaboration zones Programme: calibrated to the brief Budget: Fixed price, no allowances for scope changes Standard architecture firms would quote . Pencil Sketch committed to a tighter window.

Stage 1:

Design and Documentation Site survey, code review, MEP coordination with building management. Spatial planning, furniture layout, material specifications. Client reviews via video call, approves direction. Construction documentation completed. Not schematic concepts requiring refinement—full working drawings ready for fabrication and installation. Parallel activity: Vendor procurement begins immediately. Material orders placed before design finalization. Risk: if client rejects design direction, orders get canceled. Benefit: eliminates two material lead times.

Stage 2:

Pre-Fabrication and Site Prep Civil demolition removing existing partitions and ceiling. MEP rough-in (electrical conduit, HVAC ductwork, data cabling pathways). Workstation fabrication happening off-site at carpenter's workshop. Glass partitions fabricated at supplier facility. Both will install in stage 3. Parallel activity: Material deliveries arriving on-site. Flooring, paint, ceiling tiles, lighting fixtures. Everything staged for sequential installation.

Stage 3:

Core Construction Partition framing erected. MEP systems installed (wiring, ductwork, plumbing for pantry). Ceiling grid installed. Gypsum board installation, taping, finishing. First coat of paint applied. Flooring installation begins. Parallel activity: Custom furniture installation begins. Workstations assembled on-site as flooring completes in each zone.

Stage 4:

Finishing and MEP Closeout Final paint coats. Flooring completion. Ceiling tile installation. Light fixtures mounted and wired. Glass partition installation. Furniture placement. Pantry appliances installed (coffee machine, refrigerator, microwave). Parallel activity: MEP systems commissioned. HVAC balancing. Electrical panel testing. Network infrastructure activated.

Stage 5:

Completion and Punch Final installation (artwork, signage, accessories). Cleaning and site turnover preparation. Punch list walk-through with client. Minor corrections (paint touch-ups, furniture adjustments, fixture alignments). Parallel activity: Building management coordination for occupancy approvals. Fire safety inspection. Occupancy certificate processing.

Stage 6:

Occupancy Client move-in. Employees occupy workspace. Technology systems tested under real use. Post-occupancy support. Address any operational issues. Final adjustments based on user feedback. Project complete.

How

It Worked

Integrated delivery: Same team handling design, procurement, fabrication, and installation. No coordination delays between separate contractors.

Parallel processing: Design documentation happening simultaneously with vendor procurement and site demolition. Traditional sequential approach would add. Pre-qualified vendors: Materials sourced from suppliers Pencil Sketch has used repeatedly. No bid process. No vendor qualification delays.

Simplified design: Minimal custom details. Standard partition systems. Proven material selections. Complexity adds timeline—this project prioritized speed.

Client decision velocity: Approvals quickly of presentation. No committee reviews, no multi-week deliberation. Fast projects require fast clients.

Off-site fabrication: Furniture and partitions built in parallel with site work. Installation happens in days, not weeks.

What

Got Sacrificed accelerated delivery requires trade-offs:

Design exploration: No iterative refinement. Initial concept becomes final design. Clients wanting multiple options and aesthetic experimentation can't have a tight programme.

Material variety: Limited palette using proven, available products. Exotic materials with long lead times don't work on compressed schedules.

Contractor bidding: Single-source procurement eliminates competitive pricing. Clients accepting this trade speed for potential cost optimisation.

Customization: Standard furniture systems, not bespoke fabrication. Custom details add weeks to timeline.

What

Didn't Get Sacrificed

Quality execution: Painted surfaces properly finished. Flooring installed correctly. MEP systems commissioned fully. Fast doesn't mean sloppy.

Code compliance: Fire safety systems, accessibility features, electrical installations—all meeting regulatory requirements.

Functional performance: Acoustic privacy in meeting rooms. Adequate task lighting. Proper HVAC capacity. The space works as intended.

Budget certainty: Fixed-price contract honored. No change orders, no cost overruns.

The

Lesson Six-week timelines are achievable when: 1.

Client commits to fast decision-making: No multi-week review cycles 2. Design prioritizes buildability: Proven details, standard systems, available materials 3. Integrated delivery eliminates handoffs: Same team from concept to occupancy 4. Vendors are pre-qualified: No bid process delays 5. Parallel processing replaces sequential phases: Design, procurement, fabrication, installation overlap maximally This isn't appropriate for every project. Clients wanting design exploration, material experimentation, or customized solutions need traditional timelines. But for companies needing operational workspace fast—prioritizing speed and budget certainty over aesthetic innovation—it's the right approach. Crunchyroll India got functional, professional workspace. Not because Pencil Sketch worked harder. Because the integrated delivery model works faster.

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